Building Your Brand Part 2: Unearthing the Meaning of Your Brand and Positioning December 8, 2022, 9:00am CST December 8, 2022, 11:00am CST
Address:
Sherman Phoenix Marketplace
3536 W Fond Du Lac Ave
Milwaukee, WI, 53216

Part 2: Unearthing the Meaning of Your Brand and Positioning


Agenda:


9:00 - 9:30am: Registration & Networking

9:30 - 11:00am: Workshop & Presentation

11:00am: Marketplace Opens


Whether you are a startup or small business owner you want your brand to stand out and be the best. Building a great brand is foundational. It establishes your credibility and reduces the time it takes to grow your business.


This three-part webinar series provides a pragmatic, realistic and cost effective blueprint to help you create and build your brand. You will learn how to:


Understand, articulate and leverage the meaning of your brand

Discover the role your brand plays in the life of your customer

Position your brand and communicate it with a consistent voice

Name your company, create your brand identity and protect it

Market your brand online and offline with a focused strategy

Create deeper brand loyalty by helping people feel safer and more in control of their lives

Build your reputation as a trusted authority

Measure effectiveness of your branding efforts

About the Presenter(s)

Jay Olson

I'm a brand strategy consultant, small business and personal branding mentor, and workshop presenter. One of my biggest passions in life is helping small business owners and startups build great brands and grow thriving businesses. My background is multifaceted with deep experience working with B2B, B2C nonprofit organizations in diverse industry settings.

Key Topics

  • Branding
Building Your Brand Part 2: Unearthing the Meaning of Your Brand and Positioning