Gather & Grow: Getting Started with Digital Marketing July 22, 2022, 4:00pm CDT July 22, 2022, 7:00pm CDT
The Collective Marketplace at Bayshore
4700 N. Bayshore Dr
Glendale, WI, 53217

The SBA reports that 20% of New Businesses Fail in the 1st Year & 50% fail within the first 5 years, and marketing is a commonly listed reason that leads to these rates. This can range from "No Marketing Plan" to "Failure to Market Online" to "No Website and Social Media Presence"


The digital marketing landscape and toolbox that is available to small businesses has grown rapidly over the past 10 years and navigating this world effectively can be a great challenge. This course is designed to help you understand how to approach quickly and effectively establishing the digital footprint for your company or brand online. 


We approach this topic in 3 key sections:


  • Building Your Marketing Strategy and Foundation
  • Establishing Your Digital Footprint
  • Expand and Engage to Attract


We will provide guidance on where you could specifically start and how you can manage your priorities and time effectively in order to get the most out of a digital marketing strategy. 


In addition to a great educational workshop on digital marketing, we will also be hosting a networking event for all attendees before and after the workshop. Come early and meet fellow entrepreneurs, mentors, coaches, and other local professionals who are dedicated to supporting the local small business community in SE Wisconsin. 




  • 4:00 - 5:00 pm - Registration and Networking
  • 5:00 - 6:00 pm - Workshop: Introduction to Digital Marketing for Small Business
  • 6:00 - 7:00 pm - Q&A and Networking


Date: Friday, July 22nd 2022




The Collective Marketplace at Bayshore

5700 N. Bayshore Drive

Glendale, WI 53217

We are incredibly excited to partner with The Collective Marketplace to host this great networking and educational event. Located right in the heart of Bayshore, The Collective Marketplace is a social enterprise project empowering all emerging entrepreneurs while connecting and strengthening our communities through collaborative economics, financial literacy, digital media, lifestyle, and the arts. Currently, The Collective Marketplace is home to over 50 local small businesses and they are focused on building a culture of inclusivity and excellence for their members, partners, shoppers, and online community.

Together, SCORE SE Wisconsin and The Collective Marketplace are working to build and support a thriving community of small businesses in SE Wisconsin.


About the Presenter: 


Brian Alves

SCORE SE Wisconsin, Volunteer Small Business Mentor & Digital Marketing Committee Chairperson


Brian Alves has over a decade of sales and marketing experience in the construction industry

and has led various cross function teams to identify and capitalize on new business opportunities for a

global consumer goods manufacturer. He specializes in customer and market research, creating and

executing strategies for business expansion, and developing sales and marketing plans to drive results

and continued customer engagement.


Brian volunteers with SCORE SE Wisconsin as a Certified Small Business Mentor and the Chairperson of

the Digital Marketing Committee. Leveraging his business and marketing experience, he has helped

dozens of local small business owners define the most important business objectives for their current

situation and the strategies and tactics necessary to achieve them. As the Chairperson of the Digital

Marketing Committee, he has developed a foundation of fundamental digital marketing skills which

have become essential to supporting small business growth across a broad range of industries.

About the Presenter(s)

Brian Alves

I can help you develop or refine your business, brand strategy and assist in creating an actionable and measurable sales and marketing plan to drive results. With over 10 years of experience in sales and product management working for a global corporation that focuses on the development and manufacturing of consumers goods (construction focused) I can help you with the following: - Developing a...

Gather & Grow: Getting Started with Digital Marketing