4700 N. Bayshore Dr
Glendale, WI, 53217
The SBA reports that 20% of New Businesses Fail in the 1st Year & 50% fail within the first 5 years, and marketing is a commonly listed reason that leads to these rates. This can range from "No Marketing Plan" to "Failure to Market Online" to "No Website and Social Media Presence"
The digital marketing landscape and toolbox that is available to small businesses has grown rapidly over the past 10 years and navigating this world effectively can be a great challenge. This course is designed to help you understand how to approach quickly and effectively establishing the digital footprint for your company or brand online.
We approach this topic in 3 key sections:
- Building Your Marketing Strategy and Foundation
- Establishing Your Digital Footprint
- Expand and Engage to Attract
We will provide guidance on where you could specifically start and how you can manage your priorities and time effectively in order to get the most out of a digital marketing strategy.
In addition to a great educational workshop on digital marketing, we will also be hosting a networking event for all attendees before and after the workshop. Come early and meet fellow entrepreneurs, mentors, coaches, and other local professionals who are dedicated to supporting the local small business community in SE Wisconsin.
- 4:00 - 5:00 pm - Registration and Networking
- 5:00 - 6:00 pm - Workshop: Introduction to Digital Marketing for Small Business
- 6:00 - 7:00 pm - Q&A and Networking
Date: Friday, July 22nd 2022
The Collective Marketplace at Bayshore
5700 N. Bayshore Drive
Glendale, WI 53217
We are incredibly excited to partner with The Collective Marketplace to host this great networking and educational event. Located right in the heart of Bayshore, The Collective Marketplace is a social enterprise project empowering all emerging entrepreneurs while connecting and strengthening our communities through collaborative economics, financial literacy, digital media, lifestyle, and the arts. Currently, The Collective Marketplace is home to over 50 local small businesses and they are focused on building a culture of inclusivity and excellence for their members, partners, shoppers, and online community.
Together, SCORE SE Wisconsin and The Collective Marketplace are working to build and support a thriving community of small businesses in SE Wisconsin.
About the Presenter:
SCORE SE Wisconsin, Volunteer Small Business Mentor & Digital Marketing Committee Chairperson
Brian Alves has over a decade of sales and marketing experience in the construction industry
and has led various cross function teams to identify and capitalize on new business opportunities for a
global consumer goods manufacturer. He specializes in customer and market research, creating and
executing strategies for business expansion, and developing sales and marketing plans to drive results
and continued customer engagement.
Brian volunteers with SCORE SE Wisconsin as a Certified Small Business Mentor and the Chairperson of
the Digital Marketing Committee. Leveraging his business and marketing experience, he has helped
dozens of local small business owners define the most important business objectives for their current
situation and the strategies and tactics necessary to achieve them. As the Chairperson of the Digital
Marketing Committee, he has developed a foundation of fundamental digital marketing skills which
have become essential to supporting small business growth across a broad range of industries.