How I can help you

A strategy, growth, and P&L leader of consumer durable-goods companies, with a track record of improving values of companies by transforming cultures into customer and growth-driven teams providing greater strategic value, with significant operating and financial improvements. Leads with the highest levels of integrity, transparency, and teamwork.

Larry’s leadership experience was developed in world-class companies such as Johnson & Johnson, Stanley Black & Decker, and Lowe’s. He also has turnaround successes in private equity-owned portfolio businesses including Igloo and Ames. Experience areas include P&L, Strategy, Innovation Transformations, Brand Management, Digital Marketing, E-comm, Sales, Retail, Sourcing, Manufacturing and Supply Chain Management. 

Currently, he is the global leader of two Johnson Outdoors companies and corporate executive committee member, reporting to the chairman/ceo. He is responsible for the division P&Ls, development and implementation of strategic growth plans, and leads all functions and operations (four sites) for both the Camping and Watercraft Recreation businesses.

See his LinkedIn profile for more information.


Areas of Expertise

  • Business Strategy & Planning
  • Intellectual Property
  • Manufacturing & Product Development
  • Supply Chain Management
  • Business Operations
  • Sales, Marketing & Public Relations

Industry Experience

  • Manufacturing & Industrial
  • Retail & Wholesale Trade


MBA from the University of New Haven

BA in Business from Azusa Pacific University 

Larry Baab

Communication Methods

  • In Person
  • Phone
  • Video